The year 2021 was challenging and difficult but also an exercise in which we made significant progress, paving the way for our transformation and consolidating our leadership and value contribution to society.
We are a family-owned, 100% Spanish company, the leader in the brewing sector in our country, and we have a strong international presence. Thanks to the hard work and dedication of our team of professionals, we have never stopped growing and diversifying our business in our 130-year history.
In 2021, we played an active role in contributing to our country’s economic and social progress, because we are convinced that we must be an agent of transformation in society that promotes its development.
We want to pursue our mission to promote integrative well-being. To do so, we work every day to make sustainability more tangible across our value chain, based on what matters to people.
Vamos 2030 Towards the future we want to see
We were pioneers in providing our customers with recycled and recyclable terrace furniture.
We distributed more than 40,000 sustainable sun umbrellas that provided a benefit equivalent to a forest with 80,000 trees.
We also switched to 100% recycled and recyclable plastic for our Solán de Cabras 33 cl and 75 cl bottles, so that the entire range is now made entirely of other bottles.
We reduced our natural gas consumption by 68% at our Burgos production centre thanks to a joint energy efficiency project with Verallia.
Impulse award to the Best Sustainable Mobility Project in a City, for the sustainable mobility plan for our employees in Granada.
Star awarded to Taisa as a member of Lean&Green, for its progress in the process of decarbonising its logistics operations.
We reaffirmed our commitment to becoming carbonneutral by 2040 by signing The Climate Pledge in order to meet the target of the Paris Accord ten years ahead of schedule.
We used a variety of to encourage a more social and healthy lifestyle, and we raised awareness about the need to adopt sustainable habits, encouraging conscious consumption of our products.
The well-being of our employees, consumers and, in general, the general public is a key principle that underpins Vamos 2030
Since 2013, we have been channelling this social spirit through the Mahou San Miguel Foundation.
+ 2,000 personas received support in their job searches thanks to our partnership with Cruz Roja.
Our employees dedicated more than 4,700 hours to collaborating in volunteer initiatives.
“Creamos Oportunidades en Hostelería y Turismo” Programme
We put people at the centre of our decisions, always prioritising the well-being of a team made up of the best professionals the Company could ever hope for and that makes us proud of the big family we have built.
Our commitment to quality employment was once again RECOGNISED by Merco Talento, which ranked us at number 13 of the 100 best companies to work for in Spain.
We were once again recognised with the “Equality in the Workplace Seal of Distinction” from Spain’s Ministry of Equality.
We invested a total of 912,000 euros in training programmes, which served 3,123 employees and represented over 89,300 training hours.
We renewed the EFR Certificate with the rating of Excellent, the only brewer worldwide to achieve this, making our company a leader in work-life balance.
In 2021, our brands launched a variety of initiatives for becoming closer to consumers. To do so, they innovated constantly, developing winning new propositions and experiences that connected people and consolidated our position as promoters of beer culture in Spain. At the same time, we played an important role in the recovery of consumer confidence in a complex context for everyone.
We continued promoting innovation with differential products and experiences.
Keg version of Mahou 0,0 Tostada, second edition of Las Numeradas, new image with Alhambra Lager Singular, Founders All Day IPA in a can, Solán de Cabras Vital (Limón y Chinnotto), the transformation of San Miguel Magna 0,0 Roja into Magna Tostada 0,0
Through El Patio de Mahou, Corona Paradise and the Jardín de Cervezas Alhambra, our brands created spaces for fostering experiences around our products and socialising.
MORE THAN 6.5% OF OUR TOTAL SALES IN 2021 CAME FROM INNOVATION.
In 2021, we put the final touch on the Somos Familia campaign, in which Mahou, San Miguel, Cervezas Alhambra and Solán de Cabras once again joined forces by featuring real stories in the on-trade world to illustrate their support for this sector, because there was still much left to be done to achieve their true reactivation.
We continued garnering recognition with our brands, ending the year as the most-awarded company in beer competitions.
Mahou was the most-awarded portfolio of Spanish beers in the world
Alhambra
Andalucía Excelente Awards
Solán de Cabras
2021 Monde Selection
San Miguel
Superior Taste Awards
Our beer brands were recognised in the World Beer Awards and in the World Beer Challenge
It includes iconic brands such as Mahou Cinco Estrellas, San Miguel Especial Alhambra Reserva 1925 and Solán de Cabras natural mineral water; pioneering products in their category, like San Miguel 0,0, San Miguel ECO and Mahou Barrica; and we also have brands like Mahou Cinco Estrellas Sesión IPA, which is made collaboratively with our U.S. brewer, Founders Brewing.
Brands Madrid a place for
getting together
Mahou
Brands Magnificent cities, Málaga.
San Miguel Magna
Brands Alhambra Numeradas
2022-2024 Strategic Plan, a roadmap for the next three years with the tagline El valor de cambiar (The value of change) that will allow us to consolidate our position in the market and strengthen the role we play in our country’s economic and social development.
